Did You Know? APL is the Chemistry Behind Tailored Spectrum – September 2017 The Scoop
September 2017 Did You Know? APL is the Chemistry Behind Tailored Spectrum – September 2017 The Scoop Did you know that APL Engineered Materials, Sunmaster’s sister company located in Urbana, IL, designs and produces the majority of the world’s chemicals used within ceramic and quartz metal halide lamps? APL’s team […]Read More
Lighting Science: How is Light Spectrum Measured?
August 2017 Lighting Science: How is Light Spectrum Measured? Lamps and fixtures are typically measured within an integrating sphere which breaks down the total amount of energy (photons), for each wavelength of light. This sphere collects all the emitted radiation and sends it to a spectrometer. The spectrometer measures the […]Read More
Featured Product: 1000W Super HO
New! 1000 Watt SUPER HPS HO (High Output) Sunmaster is excited to launch its single-ended 1000W SUPER HO (Product #50594) Engineered to deliver the highest µ-mol (micro-mol) of any single-ended lamp on the market today, this lamp produces 20% more useable photons when compared side-by side with top industry brands. […]Read More
Did You Know? SUNMASTER is Growing – August 2017 The Scoop
August 2017 DID YOU KNOW? SUNMASTER IS GROWING . . . . LITERALLY! While measuring the spectral output of lamps and fixtures allows us to fairly accurately gauge the performance of lamps and lighting systems, nothing beats real life testing! In an effort to better understand the spectral and total […]Read More
Surviving the “Amazon” Part 2: Service the Hell Out of Them!
INDUSTRY BUZZ SURVIVING ‘THE AMAZON’: SERVICE THE HELL OUT OF THEM! Amazon dominates online sales traffic, equaling all other e-commerce sites combined when measured across 11 retail categories. While retail stores still attract a significantly larger share of consumers’ purchases for many purchasing categories, there are some service-minded practices […]Read More
SUNMASTER Did You Know?
July 2017 DID YOU KNOW? Did you know that Sunmaster is global, with thousands of lamps currently operating throughout Europe, Australia, Canada and the US? ‘Sunmaster’ is the most recognized brand in Europe (Maximum Yield) and is supported globally by numerous design physicists, manufacturing engineers and optic specialists. Sunmaster and […]Read More
Surviving ‘the Amazon’: Beyond Commodity Sales
INDUSTRY BUZZ July 2017 Surviving ‘the Amazon’: Beyond Commodity Sales Amazon’s North American sales increased 25.2% in 2016 and industry analysts expect this robust growth to continue in the years to come. As numerous brick and mortar chains are downsizing as a result of this shifting retail model, there are […]Read More
Featured Product: 315W CMH Full Nova
315W FULL NOVA Sunmaster is excited to launch 315W FULL NOVA 3.8K (Product #80440). Spectrally engineered by Sunmaster’s chemical company, this ceramic metal halide boasts 8% more blue and 18% more red spectral energy compared to major brands. These lamps Please note that, due to high demand, this item is […]Read More