Category: Uncategorized

SURVIVING ‘THE AMAZON’: SHOPPERTAINMENT While Amazon leads the on-line world in perfecting e-commerce sales, it is physically not capable of providing the touch / feel / try experience as found in brick-and-mortar retail environments. Malls were built on the premise that people enjoy the convenience of one-stop-shopping that Amazon can […]

Artificial Light Sources Artificial lighting began with the inefficient use of fire for light, followed by the advent of the candle which delivers a measly 12 lumens. In comparison, today’s discharge light sources are capable of producing over 150,000 lumens, with many HID and LED systems boasting efficacies of over […]

SUNMASTER 1000W FULL NOVA While photometric data is a good indicator for lamp performance, real -life testing is the best method to obtain undisputed, quantifiable performance. Compared side-by-side to industry-leading HPS lamps within Sunmaster’s Plant Science Labs, results are extremely positive for the FULL NOVA family. Two varieties of tomatoes […]

September 2017 Did You Know? APL is the Chemistry Behind Tailored Spectrum – September 2017 The Scoop Did you know that APL Engineered Materials, Sunmaster’s sister company located in Urbana, IL, designs and produces the majority of the world’s chemicals used within ceramic and quartz metal halide lamps? APL’s team […]

Here’s the latest news from SUNMASTER, the August issue of The Scoop: http://conta.cc/2uT7A6o Enjoy!

August 2017 Lighting Science: How is Light Spectrum Measured? Lamps and fixtures are typically measured within an integrating sphere which breaks down the total amount of energy (photons), for each wavelength of light.   This sphere collects all the emitted radiation and sends it to a spectrometer. The spectrometer measures the […]

New! 1000 Watt SUPER HPS HO (High Output) Sunmaster is excited to launch its single-ended 1000W SUPER HO (Product #50594) Engineered to deliver the highest µ-mol (micro-mol) of any single-ended lamp on the market today, this lamp produces 20% more useable photons when compared side-by side with top industry brands. […]

August 2017 DID YOU KNOW? SUNMASTER IS GROWING . . . . LITERALLY! While measuring the spectral output of lamps and fixtures allows us to fairly accurately gauge the performance of lamps and lighting systems, nothing beats real life testing! In an effort to better understand the spectral and total […]

INDUSTRY BUZZ SURVIVING ‘THE AMAZON’: SERVICE THE HELL OUT OF THEM!   Amazon dominates online sales traffic, equaling all other e-commerce sites combined when measured across 11 retail categories. While retail stores still attract a significantly larger share of consumers’ purchases for many purchasing categories, there are some service-minded practices […]

Our latest newsletter, The Scoop From SUNMASTER, is now available. To view, follow this link: http://conta.cc/2tqN4d1 This is just the first of many.